How does Bark detect potential new accounts?

Our latest update is helping parents take the guesswork out of what apps their kids are actually using. It’s free, easy to use, and accessible from the parent dashboard. This new feature provides greater insight into children’s online activities in several key ways, including…

1. Listing All Installed Apps

When parents first use this new feature, they’ll get a comprehensive view of every app their child has installed on their phone and/or tablet, allowing them to see a bird’s eye view of their kid’s online activity at a glance.

2. Detecting Recently Installed Apps

Parents will be able to see any new apps their kids may have downloaded, as well as when they were downloaded. This is helpful for parents that aren’t familiar with new apps — or if their kids may be using “vault apps,”  which are apps that may be disguised as normal tools like calculators. These apps allow children to hide photos and videos in discrete and unassuming ways so parents aren’t easily tipped off.

There is also another way we can detect new accounts or apps your child is using. When your child signs up for a new platform, there is generally a text or email that is sent to an existing phone number or email address to confirm that sign-up. If your child's iOS or Android device is connected to Bark for text monitoring, or your child's email address is connected to Bark for email monitoring, Bark will detect this message and alert you of a "new account detected"!

3. Categorizing Each App By Rating

Bark will tell parents exactly how appropriate or inappropriate an app is for their child according to the following categories: “Mature,” “Teen,” “Kids,” and “Everyone.” Just because many children are using an app, it doesn’t mean they’re mature enough to use it. For instance, Instagram is popular with kids all over the world, but technically you have to be 13 to use it. There’s an easy workaround, however — kids can just enter an older birth year and can then create an account.

4. Identifying Whether Bark Can Monitor a New App

If a parent discovers their child has downloaded a new app — or if a parent isn’t familiar with it — they’ll instantly be able to find out whether or not Bark can monitor it for signs of danger. All new apps that can be monitored will feature text stating “Connect to Bark.”

Does Bark alert on apps downloaded that are potentially alarming?

Though Bark does not alert on every new installed application on your child's iOS or Android device, Bark can alert you if a monitored device downloads a risky app, like anonymous messaging platforms, even if at this time Bark cannot monitor that platform for worrisome activity. You can then have a conversation with your child about that app. 

We know that there's always changing trends on the latest apps children use, so we are consistently adding to the list of potentially risky apps our system will alert on for you!

What's to stop a child from opening a new account under a different login/password?

Nothing. However, Bark detects changes in activity over time and notifies you if one of your child's accounts has significantly less activity as compared to previous periods. 

This drop-off often indicates the child may be using a different account on that same platform, or perhaps using a new platform altogether. Either way, it's worth asking the child about their change in usage and understanding why it might be the case.

Have additional questions about how Bark monitors and alerts?

Don't hesitate to reach out to us, and we are happy to assist!

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